We've been talking a bunch about targeting and marketing and segmentation lately, all in an effort to determine what it is -- at least in part -- that led the democratic party astray over the last year. Here's a little basic marketing/PR to frame this part of the discussion from my point of view.
First, when you're putting together a PR plan, you have to have a goal in mind. What is it you want to communicate? What is it that you need to do to effect change in process or thought? Once you have a specific goal in place, you can move into defining who it is you need to talk to.