More on Bush Administration VNR Strategy

I'm not up on the history of a presidential administration use of video news releases to the scale of our current custodians, but they're following up on their latest medicare chapter with one on education.

The VNR process seems just crazy to me these days, as we're all trying so hard to balance the competing intersts of mass communication and rebuilding customer trust. Yet, the communciations office has chosen to flood the markets with these things once every couple of months, generating more meta-press on the act itself than root press on their target issue.