Is Apple pushing out Audible.com?

Does anyone else find it interesting that with all the hubbub around iTunes 5 and the updates to the iTunes music store today, that Apple appears to have snubbed Audible.com by going straight-to-source for the Harry Potter series?

I was under the impression that all the audiobook content was released through iTMS in partnership with Audible. Yet another sign of Apple co-opting partnerships?

Huh. Maybe it's nothing. My spidey sense is up on a count of the release of Pirates of Silicon Valley.