Smart. Seth Smart: “People don’t care, certainly not about marketers.”

This is good stuff.


The Myth of the Product Adoption Lifecycle


One of the giant insights of the new marketing is that the only way to introduce a new idea is to move across the curve. Sell to the little tail, they tell the next group, which passes the word on to the mass market. That’s why the little tiny green tail is so valuable... these are the people who are listening, these are the people who will become your marketing force.


So, where’s the myth?


The myth is that marketers think these people actually care.


People don’t care, certainly not about marketers.