Here is the first of four pieces I'm working on for Health Net of Oregon. The video was originally part of a four-part series on the communities that Health Net serves through their customers, intended for staggered launch in 2007. Unfortunately, it took far too long to get the four clients lined up to participate, so we were only able to complete this first one on time.
The intent of the project was spot on, however. The company was looking for a way to promote it's own goodwill. I was -- and still am -- a staunch believer that the best way to frame goodwill is through the voices of your best customers: guilt by association.
Oregon Humane Society: Health Net Customer Story Part 1 from Pete Wright on Vimeo.