Push Pop Press guys moving to Facebook - unrealized potential in ebook publishing now up for grabs

Push Pop Press acquired by Facebook

Al Gore's Our Choice will remain available for purchase, and we've decided that our future profits from the book will be donated to The Climate Reality Project. There are no plans to continue publishing new titles or building out our publishing platform that was in private beta. We are incredibly grateful to everyone who has supported and expressed interest in Push Pop Press.

This is disappointing. These guys are at the core of the best of design legacies, and applying that sort of aestheticism to publishing was something worth getting excited over. That Facebook becomes the beneficiary of such talent is great for them, and I'm sure the team made out well. But I can't help but feel like getting swallowed up was a cosmic loss to betterment of a field that really needed a push in a new direction. Anyhow, congratulations; I'm raising a glass to the what-could-have-beens.