Apple’s Ping — Great new spam tool!

Well done, Apple. Not only does Ping not add any­thing of use to the social space other than pro­vid­ing you a great new way to sell new music, but the first of your fea­tured artists’ pro­files on which I hap­pen to click — Yo-Yo Ma — gives me this per­fect exam­ple of bro­ken social.

Sure, if you show all the com­ments on each post, some of them are thought­ful. Some of them are dis­cus­sion. But that the very first on each of three posts from Mr. Ma is spam indi­cates to me that you are not the com­pany to bring social to music.

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