Borders’ Kobo eReader available for pre-order; in urgent need for better review pull-quote

Kobo eReader Avail­able for Pre-Order

Not the most glow­ing review Bor­ders has posted to high­light their new Kindle/Nook-esque ereader. Inaus­pi­cious mar­ket­ing launch.

…Kobo is con­sid­er­ably cheaper than other eRead­ers. The design aims to make eRead­ing more acces­si­ble to book lovers. — The Wall Street Journal