Meeting at 2Plural/evive, and the Curse of Flash Websites

Had a meet­ing at a new agency today — 2Plural/evive. I don’t know what their name is, actu­ally. The let­ter­head says evive, and looks cool as a palin­drome, but the web­site is 2plural, as is the moniker on their cards. A bit of iden­tity cri­sis there, about which I’m sure there is a good story.


On the flip side, Joe Klegseth (pres), Court­ney LeBoeuf (account man­ager), and Sta­sia Brownell (project man­ager), appear to be qual­ity peo­ple in a bud­ding qual­ity agency. If I was look­ing for agency mar­ket­ing and brand­ing assis­tance, this is a com­pany look­ing to build and extend an already impres­sive rep­u­ta­tion; I’d cer­tainly give them a holler on the short list.


Check ‘em out. And thanks for the cof­fee and snacks!


Mas­sive Frig­gin’ Annoy­ance Fac­tor: All the niceties aside, why does every sin­gle mar­ket­ing and brand­ing agency have to lead with a com­pletely bom­bas­tic Flash web­site? It’s heavy, osten­ta­tious, pre­ten­tious, and it com­pletely gets in the way of the mes­sage you’re try­ing to tell. 2Plural/evive is cer­tainly not alone in this, they just come as the lat­est exam­ple of agen­tius adobus flashiti­tus, an over­whelm­ing need to prove to poten­tial clients that you can deliver con­tent in a medium that com­pletely hides the fact that you have noth­ing of sub­stance to say.


That, and if you try to visit the site in your iPhone, you’re plum out of luck.