Mint.com gets a nice write-up on Slate

I’ve been in sunny Cal­i­for­nia the last week and missed some good sto­ries. Try­ing to catch up with a hat trick to my man Dane at strike10media.com who notes this piece on the Intuit acqui­si­tion of web 2.0 dar­ling Mint.com. I’ve already lamented the acqui­si­tion, since I think Intuit is at best con­fused right now.

Mint.com’s chief mar­ket­ing offi­cer, stunned a room full of dig­i­tal mar­ket­ing pros by not­ing that she really didn’t have much of a mar­ket­ing bud­get. Mint.com has gone from zero to 1.5 mil­lion users in two years with no ad cam­paign, save a mid-five-figures sum spent on search engine terms. Rather than pur­chase traf­fic, it has pur­sued the same type of strat­egy that food trucks and online mag­a­zines do: Using free social media and pig­gy­back­ing on pop­u­lar new com­mu­ni­ca­tions tech­nol­ogy. Mint.com has more than 36,000 Face­book fans and 19,000 Twit­ter fol­low­ers, a well-traffickedblog, and a pop­u­lar iPhone application.

Great arti­cle. Worth check­ing out in more detail.