More on that cute Sarah Lacy: Why she is a fuse connected to a stick of toilet paper

This is a good sum­mary from Jason Cala­ca­nis sum­ma­riz­ing his take on “Scoble’s Law” (wow, I can’t believe Scoble is com­ing up with a law behind his name): “The less you talk about your­self, the more folks will talk about you.“

This is more of a car­di­nal law of organic self-promotion, and less of a jour­nal­is­tic tech­nique. But it flies in the face of Lacy’s inter­view strat­egy: put her­self in the mid­dle of every story, the sun around which all her sub­jects orbit. On this last note, it’s cer­tainly time to stop talk­ing about her, even as an object les­son.

In this per­sonal inter­view with a YouTu­ber Omar Gal­laga, I think she says it all — and high­lights through what she doesn’t say just how back­ward it is to call her a “journalist.”