New Seattle’s Best: Best-er or Worse? — Brand New

New Seattle’s Best: Best-er or Worse?

I quite like the new logo, but while it seems a depar­ture for Seattle’s Best, it seems like more of an align­ment with Starbuck’s (Best’s par­ent). I’m not sure that’s a wholly good thing.

In other news, the agency respon­si­ble — Crea­ture — has a hyper-flashed-out site, which keeps forc­ing me to Adobe to down­load some new plug-ing after I’ve already down­loaded it. So, I can’t see their fancy site. Which is aggra­vat­ing, if you’re me.