Jens Alfke writes a great insider post on his decision to leave Apple and move into life as an independent developer. The whole thing is worth reading, but the part that gets to me is this:
It’s deeply ironic: For a company that famously celebrates individuality and Thinking Different, Apple has in the past decade kept its image remarkably impersonal. Other than the trinity who go onstage at press events — Steve Jobs, Jonathan Ive, Phil Schiller — how many people can you name who work for Apple? How many engineers?
