Surprising no one, Facebook and others send private data to advertisers

Face­book and Oth­ers Caught Send­ing User Data to Advertisers

Wow. Tough to say you really care about user pri­vacy when you’re hand­ing really pri­vate data over to adver­tis­ers. As an adver­tiser? I don’t even want this kind of information.

The Jour­nal found that Face­book went far­ther than most in shar­ing iden­ti­fi­able data, by send­ing the user­name of the per­son click­ing the ad as well as the user­name of the pro­file they were view­ing at the time. This news could hardly come at a worse time for Face­book, a com­pany that cur­rently faces a pri­vacy back­lash potent enough to make the cover of Time Mag­a­zine this month.